Other than social media, I don’t think anything gets more attention than mobile.
There’s certainly a lot of hype around mobile. But what business owners want to know is, “Are consumers actually using their smartphones to research and purchase products and services?”
Or are they simply watching cat videos on YouTube and tweeting about what they had for lunch?
Russ Henneberry just published his latest findings regarding mobile phone usage on The Daily Egg, and the numbers don’t lie.
The verdict: Consumers are definitely using their mobile devices to research, shop and make purchases.
Here’s what caught my attention in his report:
- Over the past 2 years, Google is reporting 5x growth in the number of mobile search queries it receives.
- From 2011 to 2012, there was a 76% increase in the number of US consumers that made a purchase from a mobile phone.
- 81% are using a smartphone and TV together. (See something interesting on TV, look it up on the Internet with your smartphone without leaving the couch.)
- 1 out of every 4 Google searches is for something local.
- 94% of smartphone users have searched for something local.
- 70% of smartphone users have called a business after a local search.
For all the rest of Russ’ findings, please see his infographic below:
(click image to view full size)