If you’ve got deep pockets, you might as well hire one of the most popular people on the planet to help you promote your product.
That’s exactly what Google did. This past Saturday during the 2011 season finale of SNL, Google debuted their latest commercial for their Chrome web browser featuring none other than Lady Gaga.
It’s actually a very cool commercial. Check it out:
Jeremy Scott from ReelSEO had this to say:
For whatever reason, this past weekend’s SNL finale was Google’s choice for their next big television commercial. I suppose it might have something to do with the company’s relationship with Lady Gaga. Back in March, the singer spent a day at the Googleplex and filmed an hour-long interview with Marissa Mayer–she talked about how her high school friends wanted to get jobs at Google, but she wanted to be the thing everyone was searching for (mission accomplished, I’d say).
Perhaps that day-long meeting was the birthplace of this new Gaga-centric commercial?
Google is used to being the dominate player in their market. As far as search engines go, Google dominates with about 70% marketshare. No one else is even close.
With regard to online video, YouTube is the undisputed winner. (Google owns YouTube. )
But with respect to web browsers, not so much domination by Google. Here’s the current marketshare breakdown for web browsers:
Microsoft Internet Explorer: 57%
Firefox: 22%
Chrome: 11%
Safari: 6%
Other: 4%
Oh yeah, almost forgot about Twitter. Last week it was announced that Lady Gaga was the 1st person to pass 10 million followers, or as she calls them “monsters”, on Twitter.
For all the star power that Lady Gaga is lending to Google, I’m sure her agent(s) are charging Google a pretty penny. That invoice ought to be a doozy.
Then again, I’m pretty sure Google can well afford it.
SOURCES:
Google Goes Prime Time With Lady Gaga Chrome Commercial
Internet Explorer gains Web browser market share from Firefox
