2012 will probably be remembered as the year that SEO strategies changed dramatically.
Gone are the days where you could publish less than stellar content, yet get it ranked quickly in Google by throwing a bunch of backlinks at it.
Now more than ever, search engines are evaluating the quality of your content as well as the quality of sites that link to your content. And over time, your content will contribute to your “author rank” in the eyes of the search engines.
As you continue to publish more and more quality content, your author rank will rise and each successive piece of content will have a greater likelihood of a favorable search listing because the search engine now views you as a *trusted source*.
So, yes, you’re now in the publishing business.
And if you take the time to do this right, and do it on a consistent basis, you can drive traffic to your site from the search engines for years to come.
I know, I’ve done it.
For a much more in-depth look at incorporating a future-proof SEO strategy for your business, please read: