How To Attract More First-Rate Clients
From The Internet
Tired of wasting time and money on Internet marketing strategies that don’t produce results? Wouldn’t it be nice to get a proven blueprint for what actually works? Well, here you go.
You work your butt off.
You deliver great products or services to your clients, and you enjoy doing it.
But there’s also the sobering reality of having to constantly market and promote your business so you continue to have a steady stream of clients to serve. And in today’s digital world, that means you have to be good at marketing on the Internet.
Only problem is that online marketing is …
- Confusing. Facebook. Twitter. Google. SEO. PPC. Email marketing. Websites. Blogs. Mobile. YouTube. Want me to keep going? This is just the tip of the iceberg. What do you need? What’s a waste of time? How’s does it all fit together?
- Time-consuming. There’s a ton to know and a ton to keep up with. Just when you think you’ve got a handle on things, the rules change or something new comes out. Even if you do get the gist of how online marketing works, then there’s the issue of execution. Who’s going to create new content to your website? Respond to comments on Facebook? Monitor stats? Manage your ad campaigns?
So if you want to attract more clients from the Internet, we need to look at your current marketing efforts and identify the problem area(s).
Do You Make These 5 Mistakes With Your Online Marketing?
1. Your website is so 2002.
Back when the Internet was still a novelty to most people (late 90′s, early-to-mid 2000s) just having *any* website, even a cruddy one by today’s standards, would make you an online celebrity.
But fast forward to today and things have evolved. A lot. Your clients now *expect* you to have a modern-looking website. Fair or not, people these days equate the quality of your company with the quality of your website. Perception equals reality.
And now with everyone surfing the web from their smartphones, people now *expect* your website to be mobile-friendly as well.
Your website is the face of your business on the Internet, and you have to adapt with the times. It lets people know your current.
Kind of like how you don’t wear your hair the same as you did in high school. Yikes.
2. You wear the cloak of invisibility.
You can have the best website money can buy, but if people can’t find you online, what’s the point?
At the very minimum, you should appear on page 1 of Google when they search for your name or the name of your business. It would also be very good to rank well in the search engines for some popular keyword phrases related to the products or services you provide, and the problems you help solve.
Also important is to create profiles on the most popular social media profiles. At the very minimum, Facebook, Twitter, LinkedIn and Google+. If you’re not sure how to set these up, just search on Google and you’ll find tons of information and tutorials.
There are a zillion places where you can be found on the Internet. But first master the fundamentals listed above, then you can branch out from there.
3. Failure to connect.
Not many people talk about this one, but it’s probably the most important of these 5 mistakes.
How well do you know your audience? By audience, I mean the specific group of people that are most likely to be your clients.
What are their exact problems? What are their real questions, not just what you think they want to know? What words, images and video resonate with them?
Your marketing success will be directly proportional to how well you understand and connect with your prospective clients.
Be warned, though, this is not an easy thing to do, which is why so many websites and online marketing campaigns fail. It will require some hard thinking.
If you want to stand out from your competitors, focus on delivering a message that really connects with your audience and lets them know that you genuinely understand them.
4. Out of sight, out of mind.
Today we all have more distractions than ever, and more people competing for our attention than ever.
Therefore, you’re going to have to develop one or more systems for remaining “top of consciousness” with your clients and prospect clients. Not to the point of being annoying. Just to periodically let them know you’re still around so they don’t totally forget about you.
Strategy # 1 definitely should be to grow your email list and develop a good relationship with that list. Provide them with legitimately useful information. Over time, this builds your credibility and earns their trust, so that when they are ready to make a purchase, you’re the one that naturally pops into their mind.
Participating regularly in social media is another great way to keep your name out there.
It might not be your true nature to follow up with people regularly because you don’t want to feel like a pest. But the harsh reality is you’ll tend to be forgotten if you don’t stay in touch.
5. You’re not exposing yourself.
No, not that kind of exposing yourself. I’m talking about simply giving people a chance to see who you are and get to know you a bit.
You want to come across as friendly and approachable. Someone they’d want to do business with. Not some dull, lifeless corporation.
At the very minimum, post a picture of yourself on the About page of your website, as well as any social media platforms you’re on. Don’t put a picture of your dog or your kids. People are interested in meeting you.
Briefly explain how you got into your line of work, and perhaps share something interesting about yourself.
And for goodness sake, don’t be boring. Show a little personality and have some fun.
More than anything, just be natural and be yourself. People crave authenticity.
Creating Your Internet Client-Getting Machine
If you master the 5 areas described above, I guarantee you’ll be successful with your Internet marketing.
All the information you will ever need is available on the web. Much of it is free, some of it you’ll need to purchase. But it’s all available to you right now, today.
However, there are 2 specific problems that I’ll warn you about that hold people back:
- There’s a massive amount of information to digest and comprehend. And more comes out each week. If you’re already busy running your business, you’re simply not going to have the time (or desire) necessary to figure it all out.
- Implementation. Once you’re up to speed from an academic point of view, now you have the challenge of translating that knowledge into action. Not only do you have to create your “machine”, you have to maintain it.
The good news is there’s a shortcut. There are firms like us that can do this work for you. It’s what we do.
If you’re struggling to get clients from the Internet, don’t be afraid or embarrassed to ask for help. Nobody expects you to know it all, and it’s not a sign of weakness to let people help you.