If the thought of appearing on camera makes your stomach turn, you’re not alone.
A lot of smart, capable business owners avoid video altogether because the idea of being filmed feels overwhelming, awkward, or just not their style.
But here's the good news: you don’t have to be on camera to create high-quality, professional videos that attract clients and build trust.
In this post, I’ll show you what a “faceless” video is, why these types of videos work so well, and how to get started — even if you’ve never made a video before.
What is a faceless video?
As the name suggests, a faceless video is any kind of video where you don’t appear live on camera.
I’ve been making videos since around 2006, but I didn’t appear live on camera until about 2 years ago. And those faceless videos? They worked great. They brought in leads, closed deals, and they still work great today.
Faceless videos aren’t low-quality or amateurish either. Some of the most polished videos you see online today are technically faceless — you just don’t realize it because they’re done so well.
Instead of using live footage of yourself, a faceless video might include:
Narrated slideshows or presentations
Background music with text and stock visuals
Screen recordings
Voiceover with b-roll
Here are some common use cases:
Short promo videos for your website or social media
Quick screen recordings for clients to explain how something works
Educational videos that walk people through your process
Facebook or Instagram video ads — no filming required
Why use faceless videos?
The short answer? Faceless videos remove a lot of the barriers that keep business owners from getting started with video.
You don’t have to appear on camera (which is the #1 blocker for most people)
You don’t have to memorize lines or buy a teleprompter
You don’t need a studio setup, lighting, or fancy gear
You don’t have to worry about what you’re wearing (or if you’ve had coffee yet)
You don’t need expensive editing software or years of experience
Yes, you still need to do a little work to create a faceless video — but it’s a lot less work than making a traditional “talking head” video. And the learning curve is much more forgiving.
Real-world examples and tools
Let’s walk through 4 real examples of faceless videos you can create, and the tools I recommend to make them happen.
A short video ad for social media
Let’s say you want to create a video ad for Facebook or Instagram — something to grab attention and send people to your offer.
The tool I recommend: Canva
Canva is a drag-and-drop design tool that also supports simple video editing. Just pick a video template, drop in your text, images, or video clips, and add background music or animations if you want. Then export your finished video and upload it like any other post.
Alternative: InVideo
A quick “how-to” screen recording
Imagine a client asks how to fill out your intake form, or book through your calendar. Instead of a long email, you just record your screen and talk them through it.
The tool I recommend: SnagIt
It’s lightweight, easy to use, and you can pause while recording — which makes the process feel way less stressful. You can also annotate your video if needed, or just trim the start/end and send it.
Alternative: Loom
A “what to expect” explainer video
Let’s say you’re a healthcare provider and want to help new patients feel more comfortable. You could create a short 2–3 minute video showing where to park, how to check in, and what to bring.
The tool I recommend: Camtasia
This tool makes it easy to combine voiceover, photos, on-screen text, and background music into a clean, professional video — all on a drag-and-drop timeline.
Alternative: Descript
Turning an article into a video
Let’s say you wrote a blog post — for example, “3 questions to ask before hiring a contractor.” You could repurpose that content into a short video with voiceover, captions, and supporting visuals.
The tool I recommend: Descript
You can record your voice or upload a recording, and Descript will transcribe it for you. You can then cut, rearrange, and polish your audio by editing the text — then drop in images, video clips, and music.
Alternative: CapCut
Not sure you want to mess with any of this yourself? If you'd rather not deal with editing, templates, or tool tutorials — no worries. We offer professional video production services, including faceless videos like the ones you’ve seen in this post.. 👉 Learn more
Conclusion
Faceless videos are a smart, low-pressure way to get into video — especially if you’re not ready to be on camera.
You don’t need a studio. You don’t need editing skills. You just need a message and the right tool for the job.
Start with the use case that feels easiest, pick one tool, and give it a try. You might be surprised how natural it starts to feel — and how quickly your business benefits from video.
